- ECGC CREAM OF THE ISLAND FLOUR SPONSORS St. Lucia Jazz Festival 2024
East Caribbean Group of Companies (ECGC) is proud to announce its sponsorship of the highly anticipated St. Lucia Jazz Festival 2024, with its esteemed brand, Cream of the Island flour. This strategic partnership signifies the company’s commitment to fostering cultural enrichment and supporting the vibrant arts scene of St. Lucia.
ECGC CEO J Robert Cato says “The St. Lucia Jazz Festival, renowned for its world-class performances and celebration of Caribbean music and culture, provides an ideal platform for Cream of the Island flour to connect with diverse audiences from across the globe, staying true to its motto – “For life’s most genuine moments.”
He said that “as a leading flour brand in the region, Cream of the Island embodies the rich flavors and traditions of the Caribbean, making it a natural fit for such a prestigious event.”
“This partnership underscores our dedication to, and our longstanding relationship with the beautiful island of St. Lucia. We believe in the power of collaboration and are excited to explore new opportunities for partnership and key synergies with the local community.”
This sponsorship further solidifies ECGC’s position as a key player in the region’s business landscape. Through initiatives like this, the company continues to demonstrate its commitment to corporate social responsibility and its mission to enrich the lives of people in the communities it serves.
About Cream of the Island:
Cream of the Island is a premium flour brand known for its superior quality. Made from the finest wheat, Cream of the Island flour is a staple in bakeries and for bakers across the region. Trusted and preferred, its consistent performance lends itself to exceptional taste. Whether baking bread, cakes, or pastries, Cream of the Island flour delivers the perfect results every time, making it the number 1 choice of bakers and the ideal flour “for life’s most genuine moments”.
About East Caribbean Group of Companies:
Founded in 1977, East Caribbean Group of Companies (ECGC) is a Caribbean grown business headquartered in St. Vincent and the Grenadines. The company operates in the manufacturing and distribution sector with a focus on premium food supply with 70% of its business generated through export markets.
The business is structured as GRAINS – Flour, Feeds, Rice and BEVERAGES – Water, Sodas, Energy Drink and Juices. ECGC primarily exports to the OECS and the wider Caribbean with some exports to targeted areas in the USA, Canada and the UK.
